Written | by Jen
Words, words, words...
Investing in a copywriter is a big decision. There are so many people out there, you need to know that your words are in the right hands. That's why I've put some of my favourite pieces online. As you can see, I don't just say I'm a good writer -
I follow through!
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NB: The number of samples I can share is restricted due to confidentiality reasons. Additional samples and specific pieces are available to view on a case-by-case request.
"We absolutely love reading your spotlight pieces. Your care and attention is evident in every word."
HELIUM ARTS
Health-specific samples
Business 4 Good
Whitepaper development
As part of their work calling on companies to reconsider their approach and policy on the menopause, I researched and developed a whitepaper piece, “Menopause for thought: adopting a ‘menosensitive’ workplace culture.”
Business4Good is a local enterprise offering consulting, training and coaching services to start-up and established companies...
African Paediatric
Fellowship Programme
Thematic case studies
Every year I work with their team to develop a series of case studies around a specific sub-specialty (e.g. neurology) to showcase the impact of fellows work. This includes focused interviews with fellows themselves.
The APFP is part of the University of Cape Town and offers specialist training to paediatricians across Africa...
Helium Arts
Impact stories
Part of a long-term partnership, I have developed eight case study pieces to bring the impact of their work to life. Each involved interviewing parents, and in some cases, children and young people.
Helium Arts is an Irish non-profit offering creative arts therapy to children with
long-term health conditions...
Black Minds Matter
Case for support
I worked closely with their team to build a foundational Case for Support that captured the need, data, activities, services and impact of BMM UK - building a clear, coherent case that culminated in a core funding "ask".
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SAMPLE UNAVAILABLE
Black Minds Matters is a registered charity offering fee, one-to-one, culturally relevant therapy for Black people in the UK...
Helium Arts
Social Return on Investment Report
Following the completion of their SROI report, I was responsible for conceptualising and writing an accessible Executive Summary that highlighted key findings and brought the value of the report to life.
Helium Arts is an Irish non-profit offering creative arts therapy to children withlong-term health conditions...
Social impact & responsible business
European Association
of Sex Workers (ESWA)
Annual reports
Opening my eyes to world I knew nothing about, I am have written ESWA's four last annual reports. This involves working with the team to consolidate key information and develop a full narrative ready for design.
ESWA is a Dutch-based advocacy group fighting for sex worker rights...
Panda Ireland
Website content
As part of the brand relaunch, I was responsible for full copy development across ‘Home’ and ‘Business’ pages. This included working with web and client teams to set the tone of voice, develop and optimise content.
Bringing over 30 years' industry experience, Panda is Ireland's leading company for waste management solutions...
JIPS
Blog development
Marking the launch of their new three-year strategy, I interviewed core team members to develop a two-part blog series that would shine a light on a unique three-way collaboration between JIPS, Statistics Norway (SSB), and NORCAP.
JIPS help governments, humanitarian bodies and development groups acquire, maintain and update accurate data on internally displaced persons....
My own musings
BMC Nursing
Peer-reviewed article
My dissertation project was done in partnership with the team at UCT's Children's Nursing Development Unit and looks to contextualise and analyse 11 years of student throughput data.
Building on my results of my dissertation research, I co-authored a peer-reviewed article presenting my article findings...
BMJ Global Health Blog
Viewpoint
The piece was inspired by my work with the Children's Hospital Trust and masters programme, and explores non-lifestyle related examples of NCDs in children (e.g. congenital heart disease, diabetes, cancer).
Frustrated by continuous classification of NCDs as "lifestyle" diseases, I wrote an opinion piece - "We we need to talk about NCDs in children"...
International Health Policies Blog
Viewpoint
Designed to mark Universal Health Coverage day, this piece reinforces the need to invest in specialist health services alongside primary healthcare interventions.
A keen advocate for health system strengthing, this piece explains why...